Save the Date Postcards

Postcards are reminiscent of a time before camera phones and the internet. When you travelled to a new place on holiday, the evidence you sent back to loved ones was a physical souvenir from that location. It’s unsurprising then, that they have faded from use in the last few years. However, they provide an effective way to notify people of an important upcoming event, hence their popularity as a template for wedding save the date cards.

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The primary benefit of sending a save the date postcard is their ease of use and costs. Postcards are single cards which don’t require envelopes and often their lightweight nature means cheaper postage. People often underestimate the assembly process and mail out of wedding cards, especially when they involve matching cards to envelopes which then need to be sealed and addressed. You can have the guest addresses printed on the postcard itself which makes the postage process simply a matter of sticking a stamp to each card and dropping them into a mailbox. Save the date cards often don’t require too much information on them either which works well with the postcard format as they are often smaller than standard cards. The smaller paper size also allows for a reduction in printing costs.

Save the date postcards also cater to a wide range of design preferences and styles. To really make an impact, you can have real foil elements on the postcard which would definitely make it stand out from regular mail. This lessens the chance of someone missing opening your save the date letter in a bundle of post. Since postcards have the two sides, they also allow for more artwork on the designs. Floral elements or patterns can take up one whole side of the postcard for maximum impact and it may prompt the receiver to be more inclined to prominently display the save the date card. These become like a little piece of art in their own right and ensure your guests remember your upcoming event.

Save the date photo postcards have gained in popularity as they reflect the tradition of postcards bearing photos of the locations they’re from. Including a photo of yourselves on a save the date makes them feel more personal and is an easy way to customise a save the date template. If you’re getting married in a destination which holds a lot of meaning, photos from a past trip there would also be really perfect to get your guests excited about the location. For destination weddings with a travel theme, a postcard format save the date is a good way to get it started. You can really get creative and customise all parts of the design like fake postmarks.

Choosing to go for a postcard save the date card can also be a personal DIY project to allow greater customisation. You could print out a series of photos that you’d like to convert to postcards and simply hand write the details on the other side. For an even greater nostalgic turn, you can stain the card with tea bags and make it seem old and weathered. This ties in with the rustic traditions of postcards; the messages on them weren’t always polished typed passages and the cards usually arrived slightly worn down from being in the post. If you want to feature the location of the wedding on the save the date card, another DIY idea could be to search online for vintage postcards from that place and use them to write your save the date messages.

As we receive so few postcards these days, sending a save the date on a postcard ensures you stand out from the crowd. Their ease of use, design potential and nostalgia factor means they are able to effectively communicate your event details with your guests whilst also prompting an emotional reaction.